The first thing a potential buyer notices in your product catalogs or listings is not the characteristics but the photographs. A study by Econsultancy revealed that people remember only 20% of the information they read but 80% of what they see. Additionally, their recent surveys showed that larger and more professional product photos can increase conversions by 300%.
The quality and usability of product photos heavily influence a customer’s first impression of your product and store. Attractive images increase the likelihood of a purchase, while poor photos will drive potential buyers to look elsewhere.
Quality as a Mark of Product Photography Pricing
According to studies by the American freelance platform Upwork, the quality of product photography is crucial, with 75% of online shoppers considering it a significant factor in their purchasing decisions. Furthermore, a 2015 Voxware study in the United States found that 54% of all returns were due to mismatches in color or quality between the photo and the actual product. Essentially, every second return is because the product in the photo did not accurately represent the real-life item.
Optimistic, an American company, found that increasing the size of photos improves conversion rates by an average of 9.46%. This translates into significant incremental sales for online stores, impacting daily, monthly, and annual revenues.
Interesting to Know: Amazon Product Photography Service Peculiarities
Product photography plays a crucial role in attracting and converting customers. Product images should meet Amazon’s technical requirements and inspire people to buy. Our company’s online store managers closely monitor and evaluate submitted photos for compliance with Amazon’s standards. However, photos that fail to attract buyers won’t yield the desired profits and will affect product photography pricing.
Amazon’s requirements include:
- The main photo must be on a white background, with the subject occupying at least 80% of the frame.
- Only real images of the item are allowed in the main photo; no drawings or illustrations.
- The main photo should only show the product being sold, without texts, logos, or other elements.
These rules are strict but achievable. We recommend choosing our service to ensure your product photos meet all Amazon standards and succeed in sales.
Features of E-commerce Photography Services: Our Hallmarks
Firstly, it’s important to highlight parts that are frequently touched and moved (e.g., fasteners on clothes, shoes, bags, accessories; buttons and switches on equipment) or crucial for initial installation (e.g., side and rear panels with connectors and wires). Detailed photos of complex compositions, like illustrated book pages, are also valuable.
Secondly, a specialized product photographer should provide consumers with all necessary information, answer their questions, explain the product’s purpose, and highlight essential details. Well-taken product photos significantly increase conversions, reduce returns, and boost brand awareness and loyalty. It’s true that a picture is worth a thousand words.